Does music play an important role in the overall experience of a salon customer? Can the music played in the salon affect the business’s turnover?
Music plays a crucial role in creating a positive atmosphere. For salons, music can serve as a psychological tool, enhancing relaxation or providing energy, depending on the customer’s (and the owner’s) needs.
The right music can make clients feel more comfortable and pleasant during their treatment, enhancing their experience and giving them a reason to return.
What type of music is ideal for a salon? The answer to this question can only be provided by the salon owners, as it is directly linked to the business’s branding. For example, if you want to offer a relaxing lounge experience (usually when customers sit for longer periods), downtempo or lo-fi music would be ideal. On the other hand, if you wish to create a livelier and more energetic environment, upbeat and pop music would be more suitable.
The choice of music can also influence customer behavior during haircuts or coloring. Relaxing music is more likely to prevent the customer from wanting to engage in conversation with the stylist, whereas dynamic music creates a more favorable atmosphere for chatting.
It is advisable not to use overly distinctive music genres in salons without a specific thematic character, as some genres may discourage certain customers from returning. For example, if you play heavy metal in your salon, many customers who dislike this genre may decide not to visit again because the sound environment is unpleasant.
Continuing with the same example, the use of heavy metal music could be a way for a salon to target a specific audience if the owners have chosen this as part of their marketing strategy (a heavy metal salon could be part of the overall branding).
Music for Salons Without Copyright Royalty-free music is the ideal solution for salons that want to avoid additional costs related to licenses and copyrights. With this option, you can access an extensive music library and use it unlimitedly without worrying about legal consequences or extra costs.
Create the Right Mood with Different Music Stations
Depending on the experience you want to offer your clients, you can choose from various music stations. The options include:
- Upbeat Rhythms: Ideal for lively and energetic atmospheres, upbeat music provides the enthusiasm and mood your salon needs, making it perfect for treatments requiring energy and movement.
- Lounge: Ideal for relaxing and refined moments, lounge music offers a sense of elegance and calm. It gives your clients the feeling of being in a peaceful, serene environment where they can enjoy the process.
- Bossa Nova: For a more romantic and peaceful atmosphere, bossa nova creates the perfect combination of sounds that relax clients and offer an exotic, elegant air.
- Hip Hop: If your salon caters to a younger audience or you want to create a more modern and dynamic atmosphere, hip hop music will help give the space a fresh vibe.
- Lo-Fi: Lo-fi music offers a sound perfect for relaxation and focus, creating the ideal atmosphere for clients who desire calm and tranquility during their treatment.
Audioblanket specializes in royalty-free music for salons and other businesses that play music in their spaces.
